Abacus Market Analytics is a one stop shop market research outsourcing firm specializing in Global Primary Research, Data Processing, Advanced Market Analytics, CRM and Survey Analytics Solutions.

At Abacus we pride ourselves for providing innovative, superior services and solutions that are flexible, robust, dependable & scalable to support our clients’ constantly evolving needs in the dynamic arena of market research. We are committed to understand and meet the needs of our national/international clients. Our endeavor is to constantly strive towards building trust and client delight.

Abacus Market Analytics is a division of IMRB International – “India’s leading market research agency”. We are in the market research industry since 1971 and today our footprints spans across 11 countries - India, Pakistan, Bangladesh, Sri Lanka, Dubai, Saudi Arabia, Egypt, Singapore, Malaysia, Korea and UK.

We have been helping our clients (India & Overseas) in finding solutions for the last 38 years, both general as well as specialist research services to clients in India and overseas. We provide the best in class MR services by leveraging our rich heritage and deep understanding of market research nuances developed in the last 4 decades.

The main advantage of working with Abacus is that our origins are those of a full service agency having moved into providing outsourcing for global clients. Therefore we have a strong domain understanding of market research that enables us to add substantial value to our outsourcing engagements.

Abacus operations centers are located across India covering five major cities (Delhi, Mumbai, Pune, Kolkata & Bangalore). This pan India presence helps us to manage end-end research operations including survey programming, multi country online & CATI data collection, data processing, reporting & advance analytics.