Abacus MA has launched its specialized pharmaceutical research services internationally in October 2011. The unit will form close synergistic relationships with specialized pharmaceutical Market Research firms and with Pharma companies, providing assistance in end-to-end market pharmaceutical research including data processing, tabulations, and analysis as well as project management support for field operations.

This unit draws on functional expertise across different divisions and specialized units of IMRB to deliver research output at international standards of quality. Core skills of analytics specialists spread across different divisions of IMRB are leveraged to provide our clients with integrated solutions with fast turnaround times.

The unit is well-equipped in various types of studies in the pharma domain like Usage and Attitude studies, Brand Tracking, Detailing, New Product Development Research, Pricing Research, Market Sizing and Forecasting etc.

Our business model is highly flexible and scalable and is designed to provide an added boost to your sales, marketing and operational requirements.

Partnership models with Abacus MA can include (but are not limited to):

•  Outsourced operations support in data processing, tabulations and data analysis
        > This will provide our clients with an extended team of experienced analysts whenever required on a project by project basis

• Sales and Marketing Support where Abacus Market Analytics assists you by partnering in co-branded research which will allow your firm to leverage IMRB’s large international presence and rich experience in winning high value projects

IMRB’s primary strength lies in its being a borderless research organization where different units can seamlessly synchronize efforts and expertise to the generation of insights driven analysis. Our excellent partner management practices also ensure that we can bring in relevant external expertise wherever necessary, for example, where specialist knowledge is required in a particular therapeutic area.

A brief overview of functional specializations is different stages of the research process

 Secondary Research

•   Strong desk research teams generate market knowledge  on competitors, competing products, innovations, patents and prices

•  Conduct competitor landscaping and SWOT analysis

•  Reviewing, collating and integrating industry analyst reports to understand industry trends in product/disease area

•  Qualitative in-Primary Research – Demand side and supply side interviews to generate understanding of market issues

Quantitative Primary Research

•   Insights generated from qualitative research used to design quantitative market research questionnaire

• Data Processing – Tabulations for data summarization and basic statistical tests

• Deeper focused insights generated through use of multivariate advanced techniques

•  Specialist Brand Research teams assist in the development and testing of brand strength studies

In addition, our strong technology team assists clients in the creation of IT-enabled data summarization and visualization interfaces. These interfaces provide a quick and easy way to track interim study results and are also ideal for summary review of data by senior management

Our international clients generally receive a 30-40% cost advantage in data processing, analysis and reporting as compared to on-shore work at comparable levels of quality. Our demonstrated commitment to quality and high cost efficiency will provide our clients with a very attractive value proposition for outsourcing research requirements.