Abacus offers marketing analytics solutions for all retail formats. These solutions include:

1. Customer segmentation using loyalty data
2. Market Basket analysis and validating the same with syndicated research products of IMRB
3. Promotion ROI analysis
4. Store Layout optimization
5. Inventory and SKU allocation

Additionally following questions can be answered:

1. What is the frequency of customer purchasing behavior?
2.  What are the best types of advertisements to reach certain segments?
3.  What advertising mediums are most effective at reaching customers?
4.  What is the optimal timing at which to send mailers?
5.  Which types of customers are buying specific products?
6.  What determines the best product mix to sell on a regional level?
7.  What are the latest product trends?
8.  When is a merchandise department saturated?
9.  What are the times when a customer is most likely to buy?

Case Study 1:

Objective: To segment retail outlets based on the invoice data
Methodology: Use cluster analysis to segment retail outlets
Results: Segmentation of retail outlets done basis the cluster analysis run on the invoice data. The segments will be used by the client to modify their Sales and distribution strategy.

Case Study 2:

Objective: Quantify the impact of promotions on customer behaviors at various points of time
Methodology: Use Survival analysis techniques to determine the promotion impact
Results: Client was able to plan the timing of promotional offer better and also could study the impact of promotions on different customer segments.