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| Market Research Outsourcing (MRO) |
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| Survey Programming Services |
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Abacus survey programming team specializes in scripting online and CATI surveys consisting of routing, piping, randomization and complex matrices. We have designed surveys imbibing complex logic, quota management in multiple languages with audio/video/flash multimedia support.
Our team of survey programmers on an average has 5+ years of experience in survey programming using widely known and trusted tools like Dimensions, ConfirmIT, SurveyCraft, Net-MR & mrInterview (mrStudio Interview Module). We are trained and experienced in using programming languages like JavaScript, HTML and ASP which further helps us create the right kind of look and feel, navigation, and flow to engage the interviewee. We can also adapt to any other survey programming software based on your needs and current requirements and can suggest an accelerated training process, where our programmers can easily be trained on other proprietary tools.
Before hosting the survey or passing the final survey link to the client to host we follow Multi-Step Quality assurance at our end and run a battery of quality checks at various levels, where each survey goes through several quality checks at programmer level-supervisor level-and finally it goes through a dedicated team specialized in Beta Testing for testing and quality control to meet the high standards of our clients. |
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Some of our key strengths are:
- Multiple tools (Dimensions (mrInterview), CASS (Computer Aided Survey System), Confirmit, SurveyCraft, & Nebu, etc.)
- Scripting of complex studies including ability to handle complex branching, piping, complex quota management
- All major languages supported (survey translations and programming in more than 50 languages)
- Ability to program and host online surveys using robust/secure hosting infrastructure
- Infrastructure support for several thousand concurrent surveys
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Real-time reporting to check project progress and customized online reports
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| Reasons to consider SPSS Dimensions |
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| Client description |
A leading global market research agency, specializing in healthcare and headquartered in Europe. |
| Project description |
The study was a brand usage and awareness tracking study that was conducted in seven languages across three continents. The tracking survey is an ongoing study for the past five years. The survey is fielded every quarter. The client has used multiple data collection tools in the past and has now migrated to Dimensions. |
| Abacus deliverables |
The programming, hosting and data collection for this study were managed by Abacus.
The deliverables included
• Recommendations and customization of the questionnaire for online research
• Designing the layout of the interface, including the templates to be used
• Programming the online survey in English
• Adapting the online survey for CATI
• Translating the online survey into eight languages
• Hosting the survey
• Monitoring the fieldwork
• Real time reporting on data collected during fieldwork
• Data validation and delivery of clean data |
| Benefits |
Given the multiple iterations of patient cases, the provision for the physicians complete the survey in stages was a significant value addition. The same program was easily adapted for CATI, thus saving time and costs. The client also benefited from a uniform data file, which allowed them to merge multi country data without any additional processing. |
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| Client description |
One of the top five market research companies worldwide, specializing in brand consulting. |
| Project description |
The study was a copy test that measured the respondents’ response to the new multimedia advertising campaign. The ad media included TV ads and print ads. |
| Abacus deliverables |
The programming, hosting and data collection for this study were managed by Abacus.
The deliverables included
• Programming the online survey in English
• Conversion of the video files into flash format
• Integration of the multimedia into the Dimensions survey
• Hosting the survey
• Monitoring the fieldwork
• Real time reporting on data collected during fieldwork
• Data validation and delivery of clean data |
| Benefits |
On an ongoing basis the client conducts copy tests that have the same questionnaire design. Abacus studied multiple questionnaires and designed a master survey that could be customized to each copy test. This resulted in faster turnaround times for the client. |
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| Client description |
One of the leading market research companies in the Asia Pacific region. The client conducts the surveys in local languages including Chinese, Japanese, Hindi, Arabic etc. |
| Project description |
The study was a brand usage and awareness tracking study that was conducted in seven languages across three continents. The tracking survey is an ongoing study for the past five years.
The survey is fielded every quarter. The client has used multiple data collection tools in the past and has now migrated to Dimensions. |
| Abacus deliverables |
The programming, hosting and data collection for this study were managed by Abacus.
The deliverables included
• Designing the master brand lists for the tracker, including brands featured in past waves and allowing for brand additions in future waves
• Programming the online survey in English
• Translating the online survey into the regional languages
• Hosting the survey
• Monitoring the fieldwork
• Real time reporting on data collected during fieldwork
• Data validation
• Formatting of the data files, in line with the data map of the previous waves, to facilitate the data processing of cumulative wave data
• Delivery of formatted clean data that can be merged with data from previous waves
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| Benefits |
For the first time since the launch of this tracker study, a common survey program and data collection tool was used across multiple regions. This allowed for better change management for the tracker across waves as well as better turnaround times. The data formats were uniform across the regions, resulting in faster and easier processing of the data. |
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